ESPN has acquired the English-language rights to the Mexican National Team (El Tri) in the United States through the completion of the 2014 FIFA World Cup in Brazil via an agreement with Univision, which retains the team’s U.S. Spanish-language rights.
The deal, for the first time in the U.S., gives El Tri fans a consistent English-language home for the team’s matches, while also granting ESPN highlights rights for its popular studio programs such as SportsCenter, ESPN FC Press Pass, First Take, SportsNation and more.
Front Row caught up with Scott Guglielmino, senior vice president for programming and Global X, to discuss the rights agreement with Univision:
Why did ESPN make this deal?
ESPN is committed to reaching the widest possible audience with programming that is relevant to the sports and teams that they follow. As the number of English-speaking U.S. Hispanic households continues to increase, it makes sense for ESPN to carry sports events and cover sports news relevant to that audience.
How does ESPN’s coverage of the Mexican National Team fit into the company’s overall soccer content strategy? continue reading…