Imagine meeting football icons such as Archie Griffin, Tim Brown, Marcus Allen and Robert Griffin III.
Now imagine co-starring with them and several other former college football stars as part of Nissan Heisman House, the ongoing campaign featured across ESPN and created in concert with Nissan USA, TBWA\Chiat\Day Los Angeles and OMD.
The virally designed sweepstakes launched Jan. 1 and gives fans a chance to enter a contest that grants the grand prize winner a role in next season’s installment of the “Heisman House” campaign. Fans have been encouraged to create original tweets incorporating #NissanHeismanHouse as well as retweet from the Twitter handles @NissanUSA and @ESPNPromotions as a means of entering the contest.
After the Notre Dame-Alabama duel for the Discover BCS National Championship ends (8:30 p.m. ET, ESPN, ESPN Deportes, ESPN Radio & ESPN 3D), a winning Heisman House contest entrant will be chosen at random and be notified via Twitter.
Notre Dame alum Brown — the 1987 Heisman Trophy winner who co-stars with ESPN analyst Desmond Howard in the new Heisman House custom spot seen above — is looking forward to the campaign’s third season. continue reading…