Editor’s note: The video above, humorously explaining how television’s Nielsen ratings work, has earned raves on the web. The video is a product of ESPN’s Audience Research department. Here’s the story behind it.
Most people have heard of TV ratings, but very few actually understand what they are and how they work.
That’s where we come in: We’re the Audience Research team at ESPN.
In addition to tracking, reporting, analyzing, and forecasting ratings for all of our U.S. TV networks, we’re also charged with educating the company about Nielsen’s TV ratings process. continue reading…