posted by Brian Ford on November 20, 2012 12:01 PM
NEW YORK — On Nov. 16, the 7th Annual Ivy Sports Symposium was held at Columbia University.
The Symposium is committed to the development and promotion of young leaders in the sports industry. The student-run conference, which had more than 600 attendees, brings together professionals and those who want to become their peers.
ESPN had three panelists including NFL business analyst Andrew Brandt, senior researcher Paul Carr and executive vice president, Affiliate Sales and Marketing, David Preschlack.
Brandt, whose panel focused on “Athlete Marketing and Representation,” said the Symposium “is now one of the key events for ESPN to have a role in, which shows the diversity in our business.”
Social media was a key component of Brandt’s panel. He stressed the importance of using social media as a tool to “paint an authentic picture of the athlete’s life.” The panel concluded with a discussion of best practices when managing athletes’ financial portfolios.
Carr spoke during the “Sports Analytics” panel. He explained that ESPN stresses that statistical information should be conveyed in ways that are easy for sports fans to understand. If an ESPN anchor can’t explain a stat or graphic in 15 seconds or less, it will never air on the network. continue reading…
posted by Mac Nwulu on June 14, 2011 12:27 PM
Paul Carr was one of four researchers in South Africa last summer for ESPN’s award-winning production of the FIFA World Cup.
This Sunday, the senior researcher in ESPN’s Stats & Information Group will depart for Frankfurt, Germany, where he and co-researcher Jon Costa will relive the World Cup experience for the next month.
They will compile notes for every match, select and verify information for on-air graphics, research in-game notes, answer questions from commentators and producers, and provide match recaps that will be used by ESPN’s entire content group.
Work days will be long and the volume will be immense, but for Carr, “Nothing can match the energy generated by a World Cup. The passion and excitement of the tournament, combined with ESPN’s commitment to exceptional coverage, make each FIFA World Cup an exhilarating experience.”
Carr’s love for the World Cup began when he was growing up in Topeka, Kansas, and his passion for soccer became even stronger while attending Wheaton College in Illinois. continue reading…