ESPN weaves a common thread throughout its coverage of global soccer competitions: authenticity. From its presentation of matches on the field to capturing the atmosphere and culture in each event’s host country, authenticity is the driving principle that continues to elevate ESPN’s coverage. This attention to detail is evident in the design of ESPN’s studios and graphics for major events.
Executive producer Jed Drake had a vision for ESPN’s studio coverage of UEFA EURO 2012 that he shared nearly a year ago with creative director Noubar Stone.
Drake’s goal was to capture the atmosphere of host countries Poland and Ukraine in the set design while incorporating the graphic animations used in the television presentation.
How did Stone and his team do it? The short answer is creativity and dedication. The long answer entails utilizing some 1,800 square feet of studio real estate (Studio G on ESPN’s Bristol, Conn., campus) that normally belongs to NASCAR Now and a few other shows covering a variety of sports.
Ultimately, by bringing in custom set pieces inspired by the host countries, ESPN will give fans a studio presentation befitting the enormity of the event.
As you see from the above video, Stone and his team have created a compelling setting adorned with everything from alternate skyline backdrops to border crossing posts and cobblestone flooring. continue reading…
ESPN is debuting a new Baseball Tonight studio Monday night at 10 ET.
It’s the first ESPN studio space devoted exclusively to baseball throughout the Major League Baseball season. The new state-of-the-art Baseball Tonight studio is the largest ESPN sport-specific studio, with approximately 5,000 square feet including an expansive demonstration area.
Noubar Stone, ESPN’s senior creative director, oversaw the project for creative services.
A 23-year ESPN veteran (32 years, overall, with The Walt Disney Company), Stone has worked extensively on set designs and production including the launch of ESPN2, the X Games, the opening of ESPN’s digital center, the L.A. Production Center, the Open Championship and the FIFA World Cup (men’s and women’s).
The new Baseball Tonight set will be housed in Studio A, which opened in 1995 as a multi-set studio, a project Stone also supervised.
Stone said the wheels began turning in December, when discussions focused on where the new Baseball Tonight set would be located. continue reading…