Who says you never get a second chance to make a first impression? A year ago, ESPN features unit manager Denny Wolfe was scheduled to be a producer for President Barack Obama’s now-annual bracket completion exercise with ESPN.com senior writer Andy Katz. But a 2012 Selection Sunday hockey game left Wolfe with a concussion and strict orders from his wife and his coordinating producer not to travel. continue reading…
Tagged: ‘NCAA Mens Tour…’
posted by Mike Humes on March 20, 2013 3:29 PM
posted by Kristie Chong-Adler on March 20, 2013 10:11 AM
Viral video sensation Robbie Novak – better known to millions as “Kid President” – recently visited ESPN to tape his latest pep talk to the world on #MarchGladness. In collaboration with SoulPancake, the video – which debuted this morning on YouTube – features Kid President breaking down his picks in the 2013 NCAA Men’s Basketball Tournament with SportsCenter’s Robert Flores.
Front Row spoke to ESPN’s Katherine Boidy manager, Consumer Marketing about promoting Tournament Challenge via social media, the collaboration with SoulPancake and more.
Social media is a big part of the marketing campaign for brackets on ESPN.com this year. What was the strategy behind that and what are the goals?
March Madness is inherently social, and bracket games truly engage the masses. Fans love to brag about their picks and no matter if you are male or female, young or old, sports fan or not, everyone can fill out a bracket and anyone has a chance to win. We want to capitalize on this natural social conversation around the Tournament and connect it back to ESPN and our bracket game. The goal is to drive record sign-ups for Tournament Challenge, which we hope to do via social extensions that provide opportunities to grow our audience further.
How did the collaboration between ESPN, SoulPancake and Kid President come about? continue reading…
posted by Sheldon Spencer on March 30, 2012 4:00 PM
With just four teams remaining, most of the 6.45 million brackets in this spring’s ESPN Tournament Challenge are suitable for lining a litter box.
Thanks a lot Norfolk State, Lehigh, Michigan State. . . but I digress.
Regardless of what happens in the NCAA Men’s Final Four on Saturday and Monday in New Orleans, Bill Plaschke has a Tournament Challenge entry suitable for framing.
Perhaps he will consider hanging a copy of it over his shoulder Tuesday during taping of another episode of Around The Horn, his first scheduled appearance next week.
The ATH regular and Los Angeles Times sports columnist ranks in the 100th percentile of entries submitted forecasting the men’s basketball tournament games. He nailed the Final Four of Kentucky, Louisville, Kansas and Ohio State.
“The whole key for me was Louisville,” Plaschke said via telephone before taping Friday’s ATH episode. continue reading…
posted by Gracie Blackburn on March 15, 2012 9:29 AM
Between March 12 and 14 two white boards, both alike in dignity, traveled over 1300 miles from Cheshire, Conn. to 1600 Pennsylvania Avenue, Washington D.C. and back to Bristol, Conn. Emblazoned with the Presidential Seal and the Final Four logos, the boards were, over their journey, touched by no fewer than four producers, three camera men, two ESPN executives, two ESPN reporters and one Leader of the Free World.
Thanks to the Features Unit Manager Drew Gallagher, Coordinating Producer Valerie Gordon and Feature Producers Sharon Kum and Miriam Greenfield, the white boards accomplished their presidential mission. ESPN Front Row brings you an exclusive look at the epic journey of the two boards, culled from interviews with the principals, including exclusive access to the boards themselves.
Monday, March 12
11 a.m. Sharon and Miriam pick up the dry erase boards in Cheshire at board making company.
6:30 p.m. Boards arrive in Washington D.C. and check into a deluxe, king, non-smoking room at the Hilton. Wake-up call set for 6 a.m. (the early board catches the worm, you know).
Tuesday, March 13
9:30am. Boards loaded into vehicle, driven two blocks to the White House. ESPN staffers hand carry the two boards, each measuring 3 feet by 5 feet, to the media gate.
10 a.m. Boards sniffed by security dogs. Boards sniff back. Cleared.
11 a.m. Boards staged outside White House kitchen. Aromas are much better than security dogs.
posted by David Scott on March 13, 2012 6:36 PM
Click HERE to listen to the Front & Center podcast with Andy Katz.
On Tuesday, for the fourth straight year, President Barack Obama welcomed ESPN to the White House for some very important business. Like many Americans, the President gets Bracket Fever at this time of year and the only cure is to fill out a couple of NCAA Tournament brackets.
With ESPN.com senior writer Andy Katz and ESPN basketball analyst Doris Burke playing the roles of “Aides de Bracket,” President Obama filled out both a men’s and women’s bracket for the 2012 NCAA Tournaments. The President is predicting a Men’s Final Four of Kentucky, Ohio State, Missouri and North Carolina, and a Women’s Final Four of Baylor, St. John’s, UConn and Notre Dame.
Stay tuned to ESPN over the next few days for the reveal of the President’s picks for the respective National Champions. Segments from Andy’s interview will begin running on tonight’s 11 p.m. and 1 a.m. ET SportsCenters as well as Wednesday’s Good Morning America with the debut of his complete men’s bracket on the 9 a.m. SportsCenter Wednesday, March 14, and the women’s on Friday, March 16.
In the podcast above, Andy discusses how this tradition began; the comfort level he’s achieved in sharing time with the leader of the free world; a chance meeting with Bo the Presidential Dog and what happens to the boards once they are filled out (HINT: They are driven, carefully, back to Bristol).
Editor’s note: Come back to Front Row Wednesday afternoon for an interview with ESPN’s Doris Burke regarding President Obama’s NCAA Women’s Basketball Championship bracket. The bracket and video will be revealed on SportsCenter at 9 a.m. EDT, Friday, March 16.
posted by David Scott on March 11, 2012 5:41 PM
While you fill in your brackets and ponder which 12 to take over which 5, Front Row scans the world of social media leading up to, and following the bracket announcement. Join along as we “Live Storify” all the bracket banter beginning at 5:45 p.m. ET.
posted by Sheldon Spencer on April 4, 2011 12:06 PM
HOWIE SCHWAB’S MOST CHERISHED COLLEGE BASKETBALL MEMORABILIA
No. 2 seed: Penn-St. John’s ticket autographed by Magic Johnson
ESPN’s Howie Schwab has collected his share of gear over the years. Before Schwab left to attend the Men’s Final Four in Houston, Front Row asked him to share his four favorite college basketball-related items. continue reading…
posted by Sheldon Spencer on April 1, 2011 5:03 PM
No. 3 seed: Authentic Toney Douglas Florida State jersey
This selection might be Schwab’s equivalent of the 2011 Final Four’s Virginia Commonwealth team. Even Florida State fans might be wondering how this jersey makes the cut. While current Knicks guard Douglas is making waves as a second-year NBA player, he had a relatively low-profile college career. Schwab cherishes the jersey because it came courtesy of a Florida State fan from out of the blue, he said. continue reading…