posted by Kristen Hudak on February 1, 2013 8:00 AM
Fans of ESPN’s NBA programming, including Coast to Coast and NBA Tonight, might have noticed some unique twists on the standard theme music throughout the season. Those versions were developed for ESPN by popular recording artists across a variety of different music genres.
Among them are three Grammy-winning artists: Ozomatli, a Latin rock band that fuses many different music genres; Humble Monsta/Mr. Bink, a Jay-Z producer; and the blues-inspired Robert Cray Band. Other participants include the California indie rock band The Mowgli’s, jazz artist John Pizzarelli and The Sweet Tea Project, a group led by Ed Roland of Collective Soul. Two British artists — electro-pop sensation Jacob Plant and rock band The Heavy — also joined the diverse lineup.
Beginning today and continuing through Friday, Feb. 8, fans can vote for their favorite version on the SportsNation section of ESPN.com. The winning version will be featured on ESPN’s telecast of the Sprint NBA All-Star Celebrity Game on Friday, Feb. 15.
Front Row caught up with ESPN music director Kevin Wilson to learn a little more about the contest.
How did you select the artists?
Basically, we decided the types of genres that we wanted to feature and then we just started identifying artists that fit into those genres. We came up with a list of really talented, unique artists and started to make our requests.
Why is it important to bring fans into the creative process? continue reading…
posted by Ben Cafardo on November 30, 2012 4:09 PM
ESPN NBA analyst Kurt Rambis Tweets from the handle @KRambis
Editor’s note: I Follow is all about ESPN employees on Twitter: what they tweet, whom they follow and how you can interact socially with anyone and everyone.
Former “Showtime” Laker and NBA head coach Kurt Rambis is embracing his role as ESPN NBA studio analyst, but there’s still a lot to learn.
Like this Twitter thing.
Kurt recently joined Twitter and is having a blast interacting with his followers and expressing his unique insights in 140 characters or less.
Front Row had the chance to catch up with Rambis and he shares his thoughts on being part of the Twitterverse.
ESPN airs tonight’s Los Angeles Lakers-Denver Nuggets showdown at 10:30 p.m. ET, following two more games from the Big East/SEC Challenge at 6:30 (Tennessee/Georgetown) and 8:30 (Syracuse/Arkansas).
Twitter handle: @KRambis
Following: 93 (as of 11/30/2012)
*As of 11/30/12
In what ways has Twitter affected your job as an ESPN NBA analyst?
I’m always mindful that whatever I’m analyzing on ESPN, I need to figure out how to convey it to my Twitter followers in 140 characters. I love reading fan tweets about what’s on their minds because it really allows me to discuss topics and add perspective to subjects fans want to hear about.
What has been your most memorable exchange with a fan, colleague or athlete on Twitter? continue reading…