
ESPN lacrosse commentators Paul Carcaterra and Quint Kessenich visited the Flow Chart tent to hang out with fans and take some photographs. (Lorenzo Bevilaqua/ESPN Images)
With the NCAA Division I Men’s Lacrosse Championship playoffs starting on May 11 (NCAA Selection Show tommorow, 9 p.m. ET, ESPNU), ESPN created a new fan engagement initiative that has both grassroots and social components as part of the ongoing “It’s Not Crazy, It’s Sports” brand campaign.
The initiative shines a light on something known widely in lacrosse culture as “flow.” For the uninitiated, “flow” refers to the cascade of hair which falls outside the back of a player’s helmet. The Flow Chart allows lacrosse fans and players a fun way to show off their flow by uploading images on Instagram and Twitter using the hashtag #ESPNFLOWCHART. continue reading…






