A peek at what WatchESPN on Apple TV will look like
Sports fans have a lot to look forward to this morning with the launch of WatchESPN on Apple TV. Similar to other platforms, live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Buzzer Beater/Goal Line will be available to authenticated subscribers, with the addition of on-demand video offerings that feature the most recent and relevant content available to all users.
(Current affiliated video providers include: Time Warner Cable, Bright House Networks, Verizon FiOS TV, Comcast Xfinity TV, Midcontinent Communications, Cablevision, Cox, Charter and AT&T U-verse.)
WatchESPN on Apple TV
Front Row spoke with Senior Vice President of Digital Video Distribution, Matt Murphy, and Vice President of WatchESPN and ESPN3, Damon Phillips, about the launch.
It’s been a big year for WatchESPN in 2012, and in addition to the multiple platforms it is currently accessible on, the app is now available on Kindle Fire Android devices (Fire HD 8.9” 4G LTE Wireless, Fire HD 8.9”, Fire HD and Fire).
The WatchESPN app is free to download and delivers live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Goal Line/Buzzer Beater to fans who receive their video subscription from an affiliated provider anywhere on the go. It is currently one of the top sports apps in the Amazon Best Sellers list and available for download here. continue reading…
In the spirit of the season, ESPN has launched a new slate of WatchESPN spots called Hugs focusing on why this time of year is so special: family, friends and football.
For those that receive their video subscription from an affiliated provider, fans can access ESPN networks from wherever they are spending this time of year — online or on the go.
WatchESPN officially launched on Xbox in time for college football bowl season, extending its reach not only to computers, smartphones and tablets, but now through an interactive and unique sports viewing experience through Xbox. Here are just a few things fans can access:
· Games and events from across the NFL, MLB, NBA, college football and hoops, soccer, tennis, golf, motor sports and more – all LIVE
· Live programming from SportsCenter, PTI, NFL Live, College GameDay and other popular shows
· Watch up to two screens at once with split screen viewing
· Control the entire experience with a wave of your hand or the sound of your voice through Kinect
What you need: Xbox LIVE Gold membership and a video subscription from an affiliated provider. Currently, they include Time Warner Cable, Bright House Networks, Verizon FiOS TV, XFINITY® TV from Comcast and Midcontinent Communications.
What you get: Live access to ESPN, ESPN2, ESPNU, ESPN3 and ESPN Goal Line/Buzzer Beater plus video-on-demand clips and sports highlights from ESPN.com.
Front Row spoke to Matt Murphy (Senior Vice President, Digital Distribution) and Raphael Poplock (Vice President, Games & Partnerships) about the impact of ESPN on Xbox on sports media consumption:
What value is there in making WatchESPN available on Xbox? MM: The fan can now enjoy the ESPN networks in a unique and more engaging way than they are accustomed to on TV. For instance, their ability to navigate from game-to-game, analysis and replays can be done all on one screen. And, of course, personalization and the ability to watch highlights on demand via the TV resonates with our fans. These features also result in new Ad Sales opportunities and higher levels of engagement.
How does this launch fit into the larger strategy for ESPN in the gaming space?continue reading…