LAS VEGAS – Last week, ESPN was part of a big production at an event with an audience of thousands. With a huge center stage framed by oversized video screens in the background, the applause was loud, the music was louder, and the crowd was entertained by an array of world class performers.
This sounds like nothing new for ESPN, except this event had almost nothing to do with sports. Most in the audience knew more about Thomas Watson than Bubba Watson. This was not a boxing match, or the ESPYs, or even the NBA Summer League.
It was the IBM Impact Global Conference, an annual gathering of technology business leaders and self-admitted computer geeks who came to discuss and learn about the latest advancements in business and technology. continue reading…
