posted by Sheldon Spencer on May 20, 2011 4:35 PM
Is it the weekend already?
We’re not complaining, but in some ways it feels like we’re just getting started — like the runners above.
Sunday, we’ll have more from the recent Run/Walk To Wellness, ESPN’s first annual on-campus 5K for employees and their families. continue reading…
posted by Mario Fraticelli on May 16, 2011 8:00 AM
Editor’s note: Tuesday, ESPN and most other television outlets are presenting their best wares for the media and major advertisers at the Upfront in New York City. The recent launch of ESPNDeportesLA.com is among the major announcements ESPN will make at the Upfront. As Deputy Editor of ESPNDeportesLA.com, Mario Fraticelli explains how the new website addresses one of ESPN’s company priorities for 2011-12, to better serve the U.S. Hispanic sports fan.
LOS ANGELES –- The Census Bureau recently reported that the Hispanic population in the United States grew by 43 percent in the last decade, exceeding the 50 million mark. Today, approximately 1 out of 6 Americans are Hispanic.
Look around and you’ll notice that the United States has steadily become a landscape of multiculturalism.
And above the diversity, there’s one common element: We love sports.
On May 5, ESPN Deportes launched ESPNDeportesLosAngeles.com, the first Spanish-language site fully dedicated to covering sports for the local fan. The site features exclusive, relevant and original content focused on analysis and opinion.
By going live, ESPN Deportes sent a clear and loud message: We are fully committed to serving the US Hispanic Sports fan both at a national and a local level.
The site features exclusive access to Latino athletes and coaches in Los Angeles. Most importantly, we want you the fan to be part of the Journalistic experience.
We will trigger debates based on our team of experts’ proactive analysis — and as part of the process, the opinion of the L.A. fan will be solicited and featured. continue reading…