
ESPN Classic will air the historic 1973 'Battle of the Sexes' match (June 23, 9 p.m. ET) when tennis legend
Billie Jean King defeated former No. 1-ranked men's tennis player Bobby Riggs.
ESPN’s three-month multiplatform initiative, The Power of IX, recognizing the 40th anniversary of Title IX, will culminate next weekend, June 22-24, with three days of multi-network event coverage and studio shows highlighting women in sports. The special programming effort will encompass more than 170 hours across multiple networks — ABC, ESPN, ESPN2, ESPNU, ESPN3, ESPN Classic, Longhorn Network — including a full day of programs on Saturday, June 23.
ESPN vice president of programming and acquisitions Carol Stiff was instrumental in coordinating the weekend. Front Row spoke with her about The Power if IX initiative she helped spearhead from the beginning and next weekend’s programming line-up, which includes a rare airing of the epic Battle of the Sexes: 1973 Billie Jean King vs. Bobby Riggs match (Saturday, July 23, at 9 p.m. ET on ESPN Classic), which was last seen on television in 2003.
The full schedule can be seen by clicking here.
FR: Can you talk about the decision to have a ‘Women in Sports’ Day across ESPN networks?
CS: It was one of the easiest decisions we ever had to make. I worked on coverage of the 30th and 35th anniversaries, so when brainstorming with a small group of executives about the 40th, we easily determined that dedicating a day of programming made sense. The Power of IX initiative complements ESPN’s wide variety and high profile women’s sport portfolio, our continued commitment to be the industry leader in cross-platform coverage of women’s sports and the growth of espnW.com.
FR: What went into pulling this day of programming together? continue reading…