Tagged: ‘Brad Keselowski’
posted by Andy Hall on February 20, 2013 8:00 AM
Editor’s note: I Follow is all about ESPN employees on Twitter: what they tweet, whom they follow and how you can interact socially with anyone and everyone.
Today, we focus on Jamie Little, pit reporter for ESPN’s NASCAR and IndyCar coverage and a reporter for the Winter X Games. Little will be on the job as ESPN televises the opening race of the NASCAR Nationwide Series season from Daytona International Speedway on Saturday, Feb. 23, at noon ET.
Twitter handle: @JamieLittleESPN
ESPN Job: Reporter
Followers: 51,028 (as of 2/19/13)
When did you join Twitter and why?
I joined in Jan. 2010. I was actually kind of [against it]. I just thought it seemed too personal and just another avenue for people to over-share. But when I started hearing people refer to things drivers said via Twitter and respectable journalists on the NASCAR beat were breaking stories on it, I figured I should give it a shot. It didn’t take me long to get addicted! I quickly gave up Facebook as a result.
Who is your favorite person to follow on Twitter?
I love following Blake Shelton (@blakeshelton) and Brad Keselowski (@keselowski). Shelton is just hilarious while Keselowski is funny yet very informative and very active on Twitter. Both are quite entertaining.
Who is the most interesting person who follows you on Twitter?
I’d say Mario Andretti (@MarioAndretti) and Danica Patrick (@DanicaPatrick). But I have never looked at all of the people who follow me. I’m sure there are others who are interesting outside of racing.
If you could add any one person as a Twitter follower, who would it be? continue reading…
posted by Andy Hall on January 7, 2013 12:00 PM
Mike McQuade, Vice President, Production
#Hashtag of the year for 2012:
#RoryMcIlroy. His emergence as really being the face and force of golf was a big story in 2012. His win at the PGA and the Ryder Cup at the end of the year and his new deal with Nike cemented his place as being the next “it” guy in the sport.
#Hashtag of the year for 2013:
#TigerWoods. At least for the first half of 2013, focus will be on whether Tiger can respond to Rory McIlroy becoming the new “it” guy. The questions that we as broadcasters of the sport are going to try to find out is will this elevate Tiger’s game and motivate him to make that last step in his comeback to start winning majors? I think it’s a critical year for Woods in that regard.
A big prediction for your property in 2013:
As we hone in on the majors — and that’s what we focus on in our golf coverage, our Big 3 that we do, the Masters, U.S. Open and Open Championship — are at probably three of the most historic and venerable sites. I’m probably most excited about the idea of returning to Merion (U.S. Open), where everyone who’s ever won there is a legend in the sport. I think the combination of that and Murfield (Open Championship), where you also have legends win, in my mind it will add up to the potential of a great year in the sport. It doesn’t seem like there are fluke winners at either Murfield or Merion and seems like greatness rises to the top at both of those venues.
–By Andy Hall
Editor’s Note: With this multi-week series — the Front Row Forward/Rewind, 2013/2012 — ESPN’s Communications Department takes the pulse of content executives throughout ESPN for their views on what’s ahead across ESPN for 2013 and some of what transpired in 2012. The snapshots provide a look at where ESPN has been, where it’s going and how it plans on getting there.
Best off camera moment:
Brad Keselowski sat in our production truck for the Nationwide Series race at Richmond in September and it was both fun and interesting. He had been to Bristol a few weeks before that for a “Car Wash” and he was really interested to see what goes on behind the scenes. Toward the end of the race, we were involved in our replay sequencing after an on-track incident and he suggested to us on a particular angle if we started the replay earlier, he could help us understand how what ultimately happened was a result of what happened about three-quarters of a lap before that. We all walked out of the truck and said we should have him in there more often.
Favorite segment or interview:
The interviews after the incident between Jeff Gordon and Clint Bowyer in Phoenix. It really put a spotlight on what a lot of the drivers were feeling and how they thought they needed to take actions into their own hands. They were very real and transparent as both athletes and competitors on our air.
#Hashtag of the year for 2013: continue reading…
posted by Hannah Worster on November 19, 2012 2:13 PM
On Sunday, after Brad Keselowski won his first NASCAR Sprint Cup title, the 28-year-old appeared on SportsCenter for an interview with anchor Kevin Connors. The resulting four minute-plus interview (above) quickly became Internet gold as fans of Keselowski and his “Blue Deuce” raved about their beer-chugging driver and his revealing conversation with Connors.
Front Row asked Connors for his perspective on the live talkback.
What was your initial thought when you saw him with a huge glass of beer?
Where’s mine?! Then I thought, this is about as genuine as it gets. His reaction was so real, that’s why it received the response it did. Here’s a guy who just finished off a dream season, and he’s having a beer to celebrate. A very, very, very large beer.
You (and others) commented after that it was a great interview. What did you like so much about it?
The fact that it was so natural. Athletes love to thank their sponsors, their agents, their apparel company, etc. Brad was just sincere, saying he was buzzed (classic!), then admitting he wasn’t the biggest, strongest guy but that he and his team got there through honest, hard work. When I asked “What did your Dad say to you after you won?” and Brad said “We did it!” and laughed, I thought, that’s what it’s all about.
How was the reaction you received on Twitter and from co-workers, friends, family, etc? continue reading…
posted by David Scott on November 19, 2012 8:57 AM
Front Row knows you have better things to do all weekend than check your social media feeds, so we do it for you.
Here, from the ESPN PR universe, are some of the Tweets, posts and other commentary you may have missed.
You can thank us later! continue reading…
posted by Andy Hall on November 13, 2012 11:00 AM
With Brad Keselowski trying to beat five-time champion Jimmie Johnson and win his first NASCAR Sprint Cup title in the sport’s season finale this weekend, ESPN’s news and information platforms will surround Sunday’s live telecast of the Ford EcoBoost 400 from Homestead-Miami Speedway with coverage throughout the week. (The telecast on ESPN begins with a 90-minute NASCAR Countdown at 1:30 p.m., followed by the race at 3 p.m.)
SportsCenter will air reports all week from NASCAR reporters Marty Smith and Shannon Spake, who will be embedded with the Johnson and Keselowski race teams.
Spake will file reports today from Penske Racing, Keselowski’s team, while Smith will spend Wednesday at Hendrick Motorsports as Johnson’s team tries to rebound from a disappointing Sunday in Phoenix.
Reports from both veteran reporters will also air on ESPN2’s daily NASCAR Now.
“I’ll be talking to both Brad and [crew chief] Paul Wolfe and some of the team guys about how they’re approaching the weekend and their mindset,” Spake said.
“Obviously they’re going up against a proven team, but Paul told me Sunday in Phoenix that his guys are really calm and they’re having so much fun, and this is why they all do this, to be part of a championship battle.
“So we want to just be able to follow their progress and their weekend and tell the stories of what’s going on at that shop and what they’re doing to prepare for the biggest moment in a lot of these guys’ careers and lives,” she said. continue reading…
posted by Andy Hall on November 6, 2012 10:30 AM
Click HERE to listen or visit iTunes to download the podcast and be sure to SUBSCRIBE to the Front & Center podcast. Also, make sure to check out the all new ESPN Radio app, now available for the iPad.
Tonight’s SportsCenter Special: NASCAR Face to Face with Hannah Storm (8 p.m. ET, ESPN) is the fourth of its kind since January. The previous three — one focused on Tim Tebow, one with NFL stalwarts and the most recent with NBA stars — established the brand and delivered unique access to sport’s biggest names.
“This one,” says Storm, “might be the best one yet.”
Featuring NASCAR Sprint Cup drivers Jimmie Johnson, Brad Keselowski, Dale Earnhardt Jr. and Tony Stewart, the show, according to Storm, further establishes “a classic long-form interview format that has gone by the wayside in large measure throughout the years. Also, it really brings me back to my roots covering NASCAR during my first full-time television job as a sports reporter in Charlotte [N.C.].”
In the podcast above, Storm discusses the access to the athletes; her strategy for doing these type of interviews and her newfound joy of shooting paper rats. The gallery above includes photos from Storm’s Monday taping of the “open” and “close” for the show, shot by Front Row’s Hannah Worster at a Bristol, Conn. warehouse.
Be sure to catch Hannah Storm and SportsCenter anchor Kevin Negandhi as they host SC from Ramstein Air Base in Germany as part of ESPN’s Salute to Our Veterans programming.
posted by Andy Hall on August 16, 2012 3:09 PM
Editor’s note: The actual Brad Keselowski ad is featured above. Outtakes are featured later in this post.
One of NASCAR’s fastest-rising stars, and one of its most social media-friendly, Brad Keselowski is featured in the newest installment of ESPN’s “Nothing Beats First Place” advertising campaign that debuts this week.
Launched in mid-July to promote ESPN’s telecasts of the final 17 NASCAR Sprint Cup Series races of the season, the campaign includes commercials starring four drivers.
This year’s campaign continues a theme that started when ESPN rolled out the first spots in 2011, with the drivers in humorous situations that demonstrate that nothing is better than winning (or worse than losing). The theme ties in to NASCAR’s renewed emphasis on winning races in determining the seeding for the Chase, a rule change that took effect last year.
In the new spot, Keselowski fights to stay awake after a gigantic turkey feast, gets (fake) pepper-sprayed while trying to decipher an autostereogram image and answers odd questions at a news conference, all of which he’d rather do than lose on the racetrack. continue reading…