College basketball’s season is underway and ESPN’s 24-hour celebration — the fifth annual College Hoops Tip-Off Marathon on Tuesday, Nov. 13 — kicks off at midnight with West Virginia facing Gonzaga. (See the complete viewers guide and 24 questions for the 24 hours of hoops.)
It’s not quite a national holiday, but a college basketball fan would argue it should be.
A new element to this year’s coverage will deliver even more access points for fans who just can’t get enough of ESPN’s college basketball coverage.
ESPN will create and staff the new “Tip-Off Social Hub” to provide an environment for all college basketball social media activity. Beginning tonight at 11 p.m. ET — one hour before the Mountaineers and Zags begin – ESPN analysts, bloggers, social media producers and executives will assemble in a converted conference room to monitor fan social media activity and contribute to the conversation. continue reading…