ESPN’s Andrew Brandt
Editor’s note: I Follow is all about ESPN employees on Twitter: what they tweet, whom they follow and how you can interact socially with anyone and everyone.
Since joining Twitter in 2009, NFL business analyst Andrew Brandt has used his feed to take followers behind the veiled curtains for a 140-character glimpse at what happens in negotiations between agents and team execs.
In addition to his ESPN role, the former Green Bay Packers vice president serves as director of sports law for the Moorad Center at Villanova Law School and he’s a lecturer at the prestigious University of Pennsylvania’s Wharton School of Business. On Friday, March 15, Brandt will moderate the 2013 Jeffrey S. Moorad Sports Law Journal Symposium on the “Concussion Conundrum.”
Front Row caught up with Brandt, who shares his thoughts about Twitter.
Twitter handle: @adbrandt
Followers: 90,711
Following: 499
(as of 03/13/2013)
How much does Twitter affect your dual roles as a business analyst and college professor?
It gives me an outlet to share nuggets of information gleaned over 25 years as an agent, team executive, columnist, broadcaster and educator. It has been nice to be able to give back that knowledge in various ways, including in bite-size bits on Twitter. My Twitter entries blend in with everything else I am doing.
As a former NFL team executive, do you think Twitter would have been an asset or obstacle in your job?
Twitter is a common tool among team executives to see what the media, agents and players are saying. I hear from many front office people who follow me and many others; they use Twitter handles that are anonymous so people do not know it is them.
With the 2013 NFL free agency now underway, what should your followers expect from your Twitter feed? continue reading…
