Sheldon Spencer

Editor@espnfrontrow

Michael Jeffrey Jordan and I were born about 366 days and 400 miles apart years ago in New York state. Each of us eventually moved to the Carolinas. Each failed to make the cut for a prep team once. Then our paths diverged somewhat. Perhaps you’re familiar with his story.

Here’s the short version on me: My love of journalism has taken me to sports writing jobs with the Tacoma News Tribune, the National Sports Daily, the Seattle Post-Intelligencer, and San Jose Mercury News. I’ve enjoyed an 11-year run with ESPN, including the last four seasons on ESPN.com’s NFL desk.

I’ve had chances to interview the likes of Jordan, Mike Tyson after a car chase (long story), Tom Brady, Ryan Leaf, boomerang throwers, one-armed stock-car drivers, and Rose Bowl trophy thieves.
I hope to see a day when every issue of The National Sports Daily is readable on a tablet, the Lombardi Trophy returns to Oakland, and Hollywood films a sequel to “The Long Kiss Goodnight.”

I’ve flown upside down at the speed of sound and stood at the foot of a bleeding volcano, experiences that might prove useful as I help launch ESPN Front Row. Come along for the ride.

Recent Posts

posted by on January 9, 2013 8:00 AM

A smashing idea: Boston College Eagle, Temple Owl mascots star in new ‘This Is SportsCenter’ spot

When birds meet glass, the outcome is no laughing matter.

When people dressed as giant birds purposely run into glass windows, however, the imagery is going to generate some smiles.

The latest “This Is SportsCenter” segment stars anchors Chris McKendry, Stuart Scott, the Boston College Eagle and the Temple Owl mascots.

A.J. Mazza, Manager, ESPN Marketing, fills Front Row in on how the latest ad in the classic series was conceived.

“Birds” seems like a simple concept. How did the idea come about?
We often find that the simplest spots that hone in on something relatable resonate the most with our fans. This came together at the 11th hour, really. We try and do a few “This is SportsCenter” shoots per year, coming away with about six new spots each round that we roll out over the course of a year. We were hoping to get six spots out of this particular shoot, but a couple athletes had to cancel at the last minute due to personal circumstances. Our agency did some quick thinking and came up with what we think is a pretty clever, relatable concept. And, of course, we always love when we can incorporate mascots. Fortunately the birds were available last minute, and were great sports. We also need to thank Stuart and Chris, as they moved around a few things last minute to participate.

How did you select the mascots?
We started by making a list of all of the major “bird” mascots and then we began making calls to see who might be available. Within 30 minutes, we had a few on board. We made their travel arrangements and brought them out to Bristol.

How many takes were involved? Any funny stories behind the practice runs? continue reading…

posted by on January 7, 2013 4:30 PM

Wake up the echoes: Niece of former Notre Dame head coach, ABC analyst Ara Parseghian works at ESPN

If Notre Dame claims its first football national championship in a generation tonight in Miami, the victory will resonate with many ESPN employees with Fighting Irish ties.

ESPN Radio host Mike Golic and SportsCenter anchor Hannah Storm’s shared enthusiasm for their alma mater is well chronicled. Golic, of course, has two sons on the current Irish squad. ESPN college football analyst Lou Holtz coached at Notre Dame for 11 seasons and in 1988 led the Irish to their last national football title.

But an Irish victory over Alabama in the Discover BCS National Championship Game (tonight, 8:30 ET, ESPN, ESPN Deportes, ESPN Radio & ESPN3D) would have special meaning to another ESPN employee.

Amara Parseghian is a niece of legendary Irish head coach Ara Parseghian, who after winning two consensus national championships in South Bend worked as an ABC Sports color commentator from 1975-81.

Amara, a 2009 Notre Dame grad, continues her family and school’s ties to ESPN/ABC as a production assistant who works primarily on SportsCenter.

“We do all the in-depth montages and promotions for SportsCenter. I did do a couple of promotions for the ND-Bama game,” said Parseghian, 25, who joined ESPN in August 2010. “I get the music, edit the video. I basically put together short ‘movie trailers.’”

Ara Parseguian. (Photo credit: ABC Sports)

Former Notre Dame coach Ara Parseghian worked for ABC as a football analyst. (Credit: ABC Photo Archives)

She hasn’t seen Uncle Ara since the 2011 football season. But she was a regular visitor to his South Bend home when she was an undergrad Communications major at Notre Dame.

She’s still amazed about where and why the Parseghian name registers.

“Since I’ve been at ESPN, it’s been probably been a once-a-day thing,” she said. “It’s been funny, though. I’ve had a couple of experiences where people ask, ‘Are you related to. . . ?’ and I’d automatically assume they were talking about [Uncle Ara]. But they’ll ask about somebody completely different.”

Her brothers Nathan and Jared were kickers at Miami of Ohio, where Ara also attended college and learned the game as an assistant to Woody Hayes in 1950.

Amara has plenty of ties to Notre Dame lore. continue reading…

posted by on January 7, 2013 2:10 PM

I Follow: Brad Edwards

ESPN's Brad Edwards. (Joe Faraoni / ESPN Images)

ESPN’s Brad Edwards. (Joe Faraoni / ESPN Images)

Editor’s note: I Follow is all about ESPN employees on Twitter: what they tweet, whom they follow and how you can interact socially with anyone and everyone.

With the Discover BCS National Championship Game between No. 1 Notre Dame and No. 2 Alabama unfolding tonight in Miami (8:30 p.m. ET, ESPN, ESPN Deportes, ESPN Radio & ESPN 3D), ESPN college football insider Brad Edwards will be busy as always.

The network’s resident BCS expert joins Ryen Russillo and Trevor Matich for today’s special 2-1/2-hour edition of College GameDay on ESPN Radio at 4 p.m.

Front Row asked Alabama grad Edwards, who works for ESPN’s Statistics & Information Group, how he engages with fans on Twitter, what surprised him most this season and more.

Twitter handle: @JBradEdwards
Following: 24*
Followers: 27,281*
*As of Jan. 7, 2013

In what ways has Twitter most affected your job?
I have a lot of good information that doesn’t have a place in my ESPN Insider articles. Twitter is ideal for sharing it with people who are interested in notes, stats and trends related to college football. It helps me get more of my info to the fans.

What’s been your favorite Twitter interaction?
Nothing with a specific person. I enjoy interacting with emotional college football fans who aren’t capable of having rational discussions about their teams. Comments from delusional fans are generally entertaining to everyone. And I appreciate those people, because their love for sports is the reason ESPN exists.

How often do you and Rece Davis trade Crimson Tide glory days stories? continue reading…

posted by on January 6, 2013 10:00 AM

Your lucky Tweet incorporating #NissanHeismanHouse could net you a role in Nissan/ESPN campaign

Imagine meeting football icons such as Archie Griffin, Tim Brown, Marcus Allen and Robert Griffin III.

Now imagine co-starring with them and several other former college football stars as part of Nissan Heisman House, the ongoing campaign featured across ESPN and created in concert with Nissan USA, TBWA\Chiat\Day Los Angeles and OMD.

The virally designed sweepstakes launched Jan. 1 and gives fans a chance to enter a contest that grants the grand prize winner a role in next season’s installment of the “Heisman House” campaign. Fans have been encouraged to create original tweets incorporating #NissanHeismanHouse as well as retweet from the Twitter handles @NissanUSA and @ESPNPromotions as a means of entering the contest.

After the Notre Dame-Alabama duel for the Discover BCS National Championship ends (8:30 p.m. ET, ESPN, ESPN Deportes, ESPN Radio & ESPN 3D), a winning Heisman House contest entrant will be chosen at random and be notified via Twitter.

Notre Dame alum Brown — the 1987 Heisman Trophy winner who co-stars with ESPN analyst Desmond Howard in the new Heisman House custom spot seen above — is looking forward to the campaign’s third season. continue reading…

posted by on December 27, 2012 9:14 AM

Front & Center: Matt Fortuna and Chris Low

University of Notre Dame (Allen Kee/ESPN Images)

Notre Dame (Allen Kee/ESPN Images)

Alabama (Phil Ellsworth/ESPN Images)

Alabama (Phil Ellsworth/ESPN Images)

Click HERE to listen or visit iTunes to download the podcast and be sure to SUBSCRIBE to the Front & Center podcast. Also, make sure to check out the ESPN Radio app, available for the iPad.

On Monday, Jan. 7 in Miami, Notre Dame and Alabama will decide which team is the king of college football this season.

ESPN has the Discover BCS National Championship Game (8:30 ET, ESPN) covered from all the angles, including on ESPN.com.

Blogger Matt Fortuna reports on Notre Dame football for ESPN.com. Blogger Chris Low reports on the Southeastern Conference and Alabama football for ESPN.com. Both will be in Miami beginning Jan. 2 to offer full coverage of the mammoth match-up.

In the “Front & Center” podcast above, the bloggers discuss how they’ll do their jobs in Miami before, during and after the game; how bowl game player and coach access differs from the regular season; and more.

posted by on December 26, 2012 8:00 AM

Behind the scenes with ESPN Images

ESPN Images deploys photographers wherever the network needs them, from major sporting events to feature assignments to the Bristol Car Wash.

The gallery above features just some of the many “behind the scenes” shots ESPN Images captured in 2012 — pictures that might not have made the airwaves but have been assembled here for your viewing pleasure.

Go behind the scenes of a “My Wish” profile being filmed; see a birds’ eye view of the NFL Live set when Lawrence Taylor visited; watch as actor Vince Vaughn tried to operate an ESPN camera and many more.

Front Row features ESPN Images’ work daily in the Captured On (and Off) Campus feature at the top of the right margin. We’ve got more of ESPN Images’ best shots from 2012, running the gamut from X Games to the NFL to college sports and more.

posted by on December 4, 2012 1:00 PM

Front & Center: Mark Gottfried:
NC State coach, former ESPN analyst, on participating in Jimmy V Classic

Head coach Mark Gottfried of the North Carolina State University Wolfpack. (Phil Ellsworth/ESPN Images)

Click HERE to listen or visit iTunes to download the podcast and be sure to SUBSCRIBE to the Front & Center podcast. Also, make sure to check out the ESPN Radio app, available for the iPad.

Tonight in New York’s Madison Square Garden, North Carolina State meets UConn in the nightcap of The Jimmy V Men’s Basketball Classic presented by Corona Extra on ESPN and ESPN Radio, with tipoff at approximately 9 ET.

In the doubleheader opener, Texas meets Georgetown beginning at 7 p.m.

For NC State head coach Mark Gottfried, participating in this conclusion to ESPN’s Jimmy V Week (Nov. 27-Dec. 4) is special.

Before he was hired at NC State coach in the spring of 2011, Gottfried had spent the two previous seasons as an ESPN college basketball analyst. continue reading…

posted by on November 28, 2012 1:05 PM

ESPN Radio’s John Kincade on bouts with cancer, path into sportscasting

ESPN Radio’s John Kincade, host of “The JK Show,” in his Atlanta-area home studio.
(Photo courtesy John Kincade)

When John Kincade flips on his microphones weekdays to talk sports on local Atlanta radio and Sundays for his national show on ESPN Radio, he’s convinced that he’s got the best job in the world.

But the former Philadelphia business consultant might never have pursued his passion to become a sports talk radio host were it not for two bouts with cancer.

In 1995, Kincade was diagnosed with non-hodgkins lymphoma. Shortly after enduring treatments to put the lymphoma in check, he was diagnosed with testicular cancer.

Kincade’s successful battles against both illnesses helped put his life into perspective and fueled a midlife career change. The Temple graduate has been an Atlanta sports talk show host since 2000. Sundays on ESPN Radio (7-10 a.m. ET), he broadcasts The JK Show out of his home studio in the Atlanta area, which he’s done since 2006.

In addition, Kincade works to support V Foundation efforts to fight cancer.

“I’m 13 years clean, a lucky 13,” Kincade said regarding the remission period from his last bout with cancer. “I didn’t know I’d see today. I didn’t know I’d see my own show on ESPN, have a wife, be a dad. They seemed like pipe dreams in my darkest hours.”

As Jimmy V Week (Nov. 27-Dec. 4) unfolds across all ESPN platforms, Front Row asked Kincade to share his unique perspectives.

As a two-time cancer survivor, what does Jimmy V Week mean to you?
It’s all about Jim’s message: ‘Don’t ever give up.’ It’s a message of hope. . . If you don’t have the right game plan, you’re not going to succeed. Do all the things you’re told to do. Stay positive.

When I look back at it, I had at one point a 40 percent of seeing Christmas. Thankfully, I had one doc say to me, ‘Were you in top 40 percent of your college graduating class? Were you in the top 40 percent of income for guys in your age bracket? Then why would you not think you would be in the top 40 percent here?’

We need supportive organizations like the V Foundation. They bolster you up in days when you feel like curling up in a ball. The second time I was diagnosed, I felt like my life was pretty much over. But something in me helped me, and thankfully I got a lot of support and that bolstered me.

Did you ever meet Jim Valvano? continue reading…

posted by on November 12, 2012 10:30 AM

Heroes Work Here: Patrick McCabe

McCabe was a Weapons Officer on board the Guided Missile Frigate USS Ford (FFG-54).
(Photo courtesy Patrick McCabe).

Editor’s note: In March, the Walt Disney Company and President and Chief Executive Officer Bob Iger announced an important new initiative to recruit and hire military veterans across all segments of the company.

Patrick McCabe

Heroes Work Here. Employ excellence. Hire veterans” is Disney’s pledge to find career opportunities for 1,000 veterans over the next three years. The company has launched a national campaign to encourage all employers to hire veterans. Additionally, employees will be encouraged to serve veterans organizations through Disney’s VoluntEARS program.

In honor of ESPN’s Salute to Veterans Week, Front Row spotlights an ESPN employee who also is a military veteran. Today’s profile is Patrick McCabe, an ESPN Media Resources Engineer and a 30-year Navy veteran.

McCabe’s ESPN work history and job description: My role at ESPN is primarily handling Vendor Relations and Equipment Demonstrations for the Technology Department. I also manage Annual Maintenance Support contracts for the Technology Department.

Hometown: Farmington, Conn.

Branch of Service/Rank: U.S. Navy (1985-2006), Commander (0-5).

Where and when did you serve?: I’m a native of Milwaukee, Wisc. and a 1985 graduate of Villanova University receiving a B.S. in Business Administration. I was commissioned from the Naval Reserves Officers Training Corps. After commissioning, I graduated from the Surface Warfare Officers School in San Diego, Calif. in 1986. I assumed duties as Weapons Officer on board the Guided Missile Frigate USS Ford (FFG-54). I also served as Main Propulsion Assistant. Qualified as Surface Warfare Officer during two tours of service to the Middle East. Served during Operation Ernest Will.

In the Naval Reserves in 1992, I was assigned as Commanding Officer of the Mobile Mine Assembly Group 101 in Plainville, Conn. In 1994, I also Commanded the Shore Intermediate Maintenance Activity Det 601 in Newport, R.I. In 1996, I was the Officer-in-Charge of Seabee NMCB-27 Detachment 101 from Providence, R.I.


Favorite sports teams: Green Bay Packers, Villanova Wildcats.

Why did you march in the Connecticut Veterans Parade?: Marching in the parade is a great way to show our dedication to the country and demonstrate our patriotism. My Dad was in the Navy and he is proud of that fact that I march with the other ESPN veterans.

How does your military experience help you in your current role?: Good communications, organization and attention to detail are important in my role. I learned much of that while standing watches on-board the USS Ford.

What does the military teach you that can be applied to civilian life?: Leadership skills, organizational skills and people skills; honor, courage, commitment.

Closing thoughts?: It is a privilege to work for a company like ESPN that embraces the military and the veterans who have served their country.

posted by on November 11, 2012 8:00 AM

Heroes Work Here: Randolph Kitano

Editor’s note: In March, the Walt Disney Company and President and Chief Executive Officer Bob Iger announced an important new initiative to recruit and hire military veterans across all segments of the company.

Heroes Work Here. Employ excellence. Hire veterans” is Disney’s pledge to find career opportunities for 1,000 veterans over the next three years. The company has launched a national campaign to encourage all employers to hire veterans. Additionally, employees will be encouraged to serve veterans organizations through Disney’s VoluntEARS program.

In honor of ESPN’s Salute to Veterans Week, Front Row spotlights an ESPN employee who also is a military veteran. Today’s profile is Randolph Kitano, an eight-year veteran of the U.S. Navy and member of ESPN’s Technology Group.

Randolph Kitano

Kitano’s ESPN work history and job description: I started at ESPN in 2007 with Core Systems and Infrastructure (CSI) as project manager for the Remedy Upgrade project. I’m currently with NS3, Technology Service Management Group implementing Service Management, ITIL, Easy Vista, Capability Maturity Modeling, Continual Service Improvement.

Hometown: Denver, Colo.

Branch of Service/Rank: U.S. Navy, Submarine Service

Where and when did you serve?: Served from 1967 to 1975. Stationed aboard: USS Jack (SSN 605) in New London, Conn.; USS Sunfish (SSN 649) in Charleston, S.C. and USS Tinosa (SSN606) in New London, Conn. Attached to the Submarine Force Atlantic, and NATO Fleet in the Mediterranean Sea. Great Lakes Navy Band, Key West Navy Band.

Favorite sports teams?: Denver Broncos, Boston Red Sox, New England Patriots, UCONN Huskies, University of Colorado Buffaloes.

How does your military experience help you in your current role?: To think analytically; to be constantly aware and observant of your surroundings and the actions of others; to realize that your actions and those of others have an impact on the group as a whole; patience.

What does the military teach you that can be applied to civilian life?: Discipline; observation and appreciation of your environment; thinking before you act; the value of education and training; patience; the value of long term friendships; not to take things for granted, valuing the different opinions and beliefs of others and an appreciation of music.

Closing thoughts?: Being in the USN Submarine Service was an unforgettable experience, especially the people that I served with.