Rob Tobias

Vice President, Communications@Rob_ESPN

It all started at a 5,000-watt radio station in Fresno, Calif….no, wait, that’s Ted Baxter, and if you understand the reference you also know Paul McCartney was in a group before Wings and that being a Red Sox fan meant pain, anguish and suffering. Kids today have it so easy – the Patriots win, the Celtics win, the Sox win. It’s like they all have Tiger Blood. And me? In 1983, I was sorting mail and driving Dick Vitale to the airport. Now, well, I don’t. But if it has to do with ESPN Content Development, ESPN Films, the ESPYs, ESPN The Magazine, consumer products, ESPN Books or X Games, I know the answer. Or know someone who does.

Recent Posts

posted by on April 1, 2013 1:03 PM

ESPN Images takes you behind the scenes of MLB’s #OpeningNight Rangers-Astros game

Editor’s note: Front Row celebrates its second anniversary with a post showcasing ESPN Images’ look at how ESPN produced exclusive national television coverage of the 2013 Major League Baseball season-opener in Houston on Sunday.

It’s official. The 2013 Major League Baseball season is underway.

The historic March 31 Sunday Night Baseball opener on ESPN featured new American League West rivals, the Texas Rangers and the Houston Astros. After 50 years in the National League, the Astros won their AL debut 8-2.

MLB-on-ESPN_LOGO300x300

ESPN Images freelance sports photographer Cody Duty was at Houston’s Minute Maid Park to capture all the grandeur of #OpeningNight. In the gallery above, Duty provides insights into how ESPN’s baseball production team works behind the scenes. continue reading…

posted by on March 21, 2013 2:40 PM

X Games VP Tori Stevens discusses Global “X”pansion, challenges and successes

X Games Tignes is currently underway in France (Photo courtesy of ESPN Marketing)

X Games Tignes (Photo courtesy of ESPN Marketing)

With competition underway in the French resort town of Tignes, France, at the foot of the French Alps, X Games Vice President, Tori Stevens is busy at the company’s Bristol, Conn. headquarters, at the foot of the Litchfield Hills, preparing for the continued rollout of Global X Games 2013 and its three new international host cities. In addition to Aspen, Los Angeles and Tignes, ESPN will bring the greatest action sports athletes from around the world to Barcelona, Spain, Foz do Iguacu, Brazil and Munich, Germany. continue reading…

posted by on March 1, 2013 11:00 AM

Takin’ care of Business Times on ESPN, once a morning programming staple that debuted 30 years ago today

If you were born after 1983, you might be surprised to learn ESPN was not always “The Total Sports Network.”

Not long after programming went 24 hours on ESPN, the network debuted a weekday morning business and financial news program called Business Times on ESPN.

The concept was pure ESPN: Give busy executives the most comprehensive, fast-paced, reliable, up-to-the-second business news service available on any medium.

ESPN’s entry into the morning news business 30 years ago today (March 1, 1983), was significant for a number of reasons. The mixing of business news and sports was a bold play in the TV landscape of 1983. It was a move watched closely by the television industry because it marked a departure from a cable philosophy of segmented viewing — i.e. all sports, food, religion, music, health, children’s programming, etc.

Not only was it a break from the 24/7 sports format, but it also served as a new competitor for the morning news shows. ESPN, a subsidiary of Getty Oil at the time, had a very business-oriented game plan: Stop losing money.

The network was losing considerable money and the change in format was an effort to not only attract non-sports fans to ESPN, but to help boost advertising revenue and to recoup millions of dollars lost during the network’s first three years of operation.

Original press release from 1983

Original press release from 1983

“Launching Business Times was driven by necessity more than daring,” said then-ESPN President, Bill Grimes. “We were running in the red then, which meant that at the end of every month, Getty was writing a check and sending it to Bristol to fund the operations because the revenue we were generating wasn’t [covering operations].

“My sense was that Getty was getting concerned,” he said. “I was getting questions like, ‘Bill, when are you guys going to make a profit?’” continue reading…

posted by on January 24, 2013 9:19 AM

New host Ramona Bruland shares her perspectives as X Games Aspen begins

Ramona Bruland reporting from ESPN X Games Aspen 2013.
(Rich Arden/ESPN Images )

Editor’s note: A wide offering of X Games Aspen 2013 content will be simultaneously distributed across multiple broadcast and digital platforms today through Sunday live from Buttermilk Mountain in Aspen. X Games content will be available via television, smartphones, tablets and online through digital and social network platforms.

XGames_Aspen_2013_CLR_Pos

Starting today, in her adopted hometown of Aspen, Colo., Australia-native Ramona Bruland will make her debut as the new host of the X Games.

Aspen is just the first stop in ESPN’s much-anticipated global expansion, which includes events in Tignes, France; Barcelona, Spain; Munich, Germany; Foz do Iguaçu, Brazil and concluding in Los Angeles, Calif. in August.

Bruland spoke to Front Row on the eve of her official debut as host.

What are the best and hardest parts of your new job? continue reading…

posted by on January 22, 2013 8:42 AM

I Follow: Alyssa Roenigk

Alyssa Roenigk

Alyssa Roenigk interviews Iouri Podladtchikov during Winter X Games Aspen 2012.
(Photo by Joe Faraoni/ESPN Images)

Editor’s note: I Follow is all about ESPN employees on Twitter: what they tweet, whom they follow and how you can interact socially with anyone and everyone.

In addition to her role as a senior writer for ESPN The Magazine and ESPN.com, Alyssa Roenigk is a veteran action sports reporter who has covered multiple X Games, Olympics and action sports events.

XGames_Aspen_2013_CLR_Pos

She will serve as an on-air reporter at X Games Aspen 2013, which gets under way this Thursday on various ESPN platforms. X Games Aspen 2013 is the official kickoff to the much anticipated X Games global expansion. Front Row caught up with Roenigk as she prepared for Winter X and she shared her thoughts on the upcoming event and being part of the Twitterverse.

Twitter handle: @espn_alyssa
Following: 639
Followers: 2,077
(as of 1/22/13)

What’s the Twitterverse like within the action sports world?
It’s xtremely active. The action sports world has always been community driven, so the athletes in these sports were some of the first to really tap into Twitter as a means of increasing their value to sponsors and as a way to connect with their fans. And for me, it was a great way to track down very hard to track down athletes. “Surfing in Indo today!” Ahh. So, that’s why Coco Ho isn’t answering her phone.

How has Twitter changed the way you approach your job, as both an on-air talent and a writer? continue reading…

posted by on January 3, 2013 8:00 AM

Forward/Rewind: X Games/Boxing


Boxing


Matt Sandulli

Matt Sandulli

Matt Sandulli, Senior Coordinating Producer, Production

#Hashtag of the year for 2012:
#FNF. In 2012 we established our “Friday Night Fights” social media presence, which gave us the ability to provide fans the most important news and information and trending topics from the world of boxing. We used #FNF exclusively for branding opportunities to tie back to the show and create a seamless outlet of information regardless of platform.

#Hashtag of the year for 2013:
I am predicting that #PacquiaoMayweather will be talked about all year long; however it is unlikely that the fight will come to fruition in 2013. With Pacquiao’s stunning loss to Marquez, he will need a win over a strong opponent to gain momentum for a potential Mayweather fight, which in my opinion will take longer than one calendar year. Unfortunately, this fight will most likely take place when these two guys are past their prime in the Fall of 2014.

A big prediction for your property in 2013:
Fans will enjoy getting even more boxing on “Friday Night Fights” in 2013 when the weekly series returns for its 15th season adding a third scheduled bout to each telecast, and capitalizing on the resources provided by our new multi-year agreement with HBO to provide even more access to the biggest fights of the year. – By Stephen McDonald

FrontRowDesign_Final

Editor’s Note: With this multi-week series — the Front Row Forward/Rewind, 2013/2012 — ESPN’s Communications Department takes the pulse of content executives throughout ESPN for their views on what’s ahead across ESPN for 2013 and some of what transpired in 2012. The snapshots provide a look at where ESPN has been, where it’s going and how it plans on getting there.

X Games

Phil Orlins, Coordinating Producer, ESPN 3D & X Games

Best off camera moment:
On the next to last day of X Games LA, Topy Heikennen came up well short in RallyCross jump practice. When you come up short on a 60-foot gap jump in a car it’s never good. All of our cameras were inside Staples Center getting ready for a Moto X event. A few minutes later, a great hand held shot from right alongside the gap jump appeared in our truck.

It turned out that Mike Zigmont from our Emerging Technology team was on his lunch break and ran out to get a shot of Rally practice on his iPhone. The shot of the crash was great but what meant the most was that, even though “Ziggy” was already working endless hours building our virtual graphics, all he wanted to do on his break was run out and get some shots of the Rally cars jumping. It’s that passion for the event that I’ll remember more than the crash or the shot.

Phil Orlins

Phil Orlins

Favorite segment or interview:
Unfortunately our most memorable segment came as the result of the death of four-time X Games Ski Gold Medalist Sarah Burke. After a crash in practice in mid-January Sarah passed away a few days before X Games Aspen.

It’s impossible to adequately express how many people in all areas of the X Games family had been touched by Sarah’s friendship and spirit. She was one of a kind as an athlete and a person. With the help of everyone who is part of the X Games we were able to create a memorable tribute to Sarah that culminated with the X Games athletes slowly riding down a darkened superpipe with candles. It’s still very difficult emotionally to watch. I will never forget how so many people from so many different areas of the X Games came together to contribute everything they could to honor Sarah’s memory.

#Hashtag of the year for 2013: continue reading…

posted by on December 10, 2012 3:11 PM

X Games reveals Global Expansion’s wide-ranging sports disciplines

X Games, the leading action-sports lifestyle brand on the planet, is just 45 days away from X Games Aspen 2013, and the launch of a new era in action sports competition around the globe.

ESPN today revealed its sports disciplines for 2013, fueled by a new six-event schedule — featuring eight sports, including, for the first time, Mountain Bike Slopestyle — and 26 disciplines that will originate from three new stops: Foz do Iguaçu, Brazil; Barcelona, Spain; and Munich, Germany.

X Games Aspen 2013

Each stop will combine to showcase the most wide-ranging program of sports and disciplines in X Games history, including the addition of Mountain Bike Slopestyle (Munich), Women’s Skateboard Park (Barcelona) and the return of BMX Freestyle Dirt (Foz do Iguaçu).

Each stop will also include an enhanced on-site experience featuring new and unique lifestyle and cultural elements.

“It is awesome to see X Games not only take these sports to more cities globally, but I love seeing new sports added and the return of past, popular events,” said action sports icon and 17-time X Games medalist Travis Pastrana.

Click here to see the full list of X Games sports disciplines for 2013.

posted by on November 23, 2012 10:00 AM

Grateful for every day, The Magazine’s
Ryan Hockensmith recalls his battle with meningitis

Ryan Hockensmith (Rich Arden / ESPN Images)

Editor’s note: Ryan Hockensmith, senior editor at ESPN The Magazine, recounts his battle with a rare bacterial infection called meningococcal meningitis, which left him in critical condition and fighting for his life. In the Fall of 1999, the then 21-year-old senior at Penn State University was majoring in journalism and covering the Nittany Lions for the campus newspaper, The Collegian. Hockensmith shared his amazing story with Front Row’s Rob Tobias.

“Please, I don’t care, just cut my feet off!” I yelled at the doctor.

I meant it, too. The foot pain I was feeling on Halloween night, 1999, was enough to make me beg an ER doctor in State College, Pa., to just start hacking away.

The excruciating pain was just a symptom of something much worse: I had contracted bacterial meningitis, a freak, deadly disease that affects about 1 in 100,000 Americans every year. I was that unlucky one.

My mom rushed up to State College, and I’ll never forget the sight of her and my girlfriend, Lori, standing there beside me.

I believed I was going to die. I say “believe,” because explaining what death feels like is as hard as explaining what living feels like. It doesn’t smell or sound like anything: It just is.

A week later, I woke up in Hershey, Pa. I’d been transported by emergency helicopter to Hershey Medical Center. I awakened to a lot of sad, tired faces who’d spent an up-and-down week wondering if I’d make it. I did make it, and I intended to get right back to school, back to life covering Big Ten football for the student newspaper, back to hanging out with Lori, back to playing sports.

“When will I be able to run again?” I asked one doctor. He just stared at me for a long time before he said, “It’s going to be a long, long time, Ryan.”

It hurt him to say that. It hurt me even more to realize what he was actually saying: My life would never be the same.

The good news was, bacterial meningitis hadn’t killed me, as it has killed so many less fortunate people over the years.

The bad news was, my hands and feet were destroyed. continue reading…

posted by on September 10, 2012 12:01 PM

Meet SportsCenter theme composer Colby — the ‘DaDaDa, DaDaDa’ guy

Editor’s Note: As SportsCenter approaches its 50,000th episode (expected to be Thursday, Sept. 13′s 6 p.m. ET show), Front Row will present content related to the show and the milestone. Today, meet SportsCenter theme composer John Colby.

You may not know his name, or recognize his face, but millions of people are familiar with his work. What’s more, most of those millions have hummed at least a few bars of one song in particular. Thousands more use it as their ringtone.

For the last 20 years, John Colby, a Grammy and Emmy-winning composer, producer, music director and keyboardist, has created theme and background music for virtually every televised sporting event, including two Super Bowls.

As ESPN’s music director (1984-1992), Colby helped shape the sound of ESPN in those early years, composing and producing music for hundreds of ESPN sporting events and television programs.

All that said, Colby, 63, is perhaps best known for six simple musical notes he composed in 1989 . . . six notes of an iconic melody heard every day by sports fans around the world — DaDaDa DaDaDa — part of the theme song to SportsCenter.

(It’s important to note here that Spinal Tap did NOT compose the theme despite what this “This is SportsCenter” ad claimed!)

“Everybody knows SportsCenter, everybody watches it, it’s absolutely a universal thing,” Colby said. “It is a tremendously gratifying thing for an artist. . . to be a part of it, whatever the small part is.” continue reading…

posted by on May 1, 2012 10:02 AM

X Games expands to three new host cities in Spain, Brazil, Germany

Editor’s Note: To watch this video in Spanish, click here.
To watch this video in German, click here.
To watch this video in French, click here.
To watch this video in Catalan, click here.
To watch this video in Portuguese, click here.

After a year-long Olympic-style bid process, ESPN today announced an “X-pansion” that will bring the X Games to new sites in Barcelona, Spain; Foz do Iguaçu, Brazil and Munich, Germany. The trio joins Aspen, Los Angeles and Tignes, France in hosting an X Games event beginning in 2013.

With nearly two decades of impassioned commitment to the X Games franchise, ESPN’s announcement marks the next logical step in transforming the X Games from an action sports competition brand into an action sports lifestyle brand that will highlight global growth, new locations and enhanced cultural and digital elements.

Last May, ESPN launched a formal bid process to add three events to the yearly X Games calendar, beginning in 2013. In January, nine finalists were announced.

Local organizing committees from the new host locations will collaborate with ESPN for the next three years to bring the X Games to their cities, launching an annual, six-event X Games calendar — four summer events and two winter. The X Games events will spotlight the world’s best action sports athletes — in BMX, Skateboard, Moto X, and Rally Car Racing at the X Games; and Skiing, Snowboard and Snowmobile at the X Games winter event — against the backdrop of the host city and country.

Each X Games event will take on its own distinguishing characteristics that will set it apart from the others, including the introduction of new sports and cultural elements drawn from the host cities themselves.

Front Row caught up with Scott Guglielmino, ESPN senior vice president, Programming and Global X, to shed some light on what this global expansion is all about.

Why were these cities chosen as locations for the new X Games events?
Barcelona, Munich and Foz Do Iguacu were chosen as host cities based on the overall quality of their bids as well the quality of the LOC/event partners. Europe and Brazil are very important regions for ESPN, and these three cities will each bring a very unique flavor to the X Games. Each event will have distinguishing characteristics. Imagine the Big Air ramp in a lake in the middle of the Munich Olympic Park with beer gardens off to the side, or a vert ramp in front of the Foz do Iguacu falls, which are magnificent and one of the Seven Natural Wonders of the world.

What was involved in the Bid Process? How did cities place and compete for a chance to hold the next X Games? continue reading…