Having grown up in Allentown, PA, my dad frequently took my sister and I to Phillies games and I'm still a fan today. I graduated with a Communications degree from the University of Scranton and yes, I've seen (and love) The Office. I'm a PA girl at heart and I try to get back there as often as I can. Being a Uconn basketball fan in PA was something different and now that I find myself living in CT, Im still a big fan but now maybe just another face in the crowd now. Since following in Jen Rizzotti's footsteps didn't seem to pan out for me, I'm thrilled to be working at ESPN and surrounding myself with fellow sports fans. Gone are the days of having to take days off from work to watch March Madness!
When I'm not watching sports, I also like to bake, spend time with my family and take road trips. It's truly a bonus when I can enjoy all of these things at the same time!
Undoubtedly, social media has changed our lives and dramatically increased our ability to interact with one another.
For ESPN Deportes, social media is a vehicle to interact with U.S. Hispanic sports fans, especially during the World Baseball Classic (through March 19, Spanish language coverage, ESPN Deportes, ESPN Deportes Radio).
Front Row recently spoke with Adela Taulla, from ESPN Deportes TV Sales and Consumer Marketing group, and Mario Fraticelli, Deputy Editor, ESPN Deportes.com, for some insight into how ESPN is using social media to increase its presence at the WBC.
ESPN Deportes wants to engage fans as they watch the televised games. To that end, a unique thread on the ESPN Deportes Twitter account (@ESPNDeportes) and a branded hashtag (#wbcESPN) were created.
“We want to speak with our fans and not to them,” Taulla said. “We want to make sure that fans use us as a medium to be connected to the WBC social conversation. That is not only for our Deportes avid baseball fan, but the bilingual fan as well.” continue reading…
On Friday, Feb. 8, the East Coast was preparing for the arrival of “Winter Storm Nemo,” the blizzard that would dump as much as 40 inches of snow in some parts of Connecticut.
Almost immediately, the ESPN personnel jumped into action to keep the network’s Bristol headquarters up and running. This meant teams worked around the clock to clear snow, ensure employees’ safety and continue uninterrupted production.
In some cases, employees slept on air mattresses through the weekend. Nemo even kept ESPN colleagues in the Los Angeles and Charlotte production centers on their toes as they stepped in to ensure uninterrupted presentations of SportsCenter and other programming. continue reading…