NEW YORK — On Nov. 16, the 7th Annual Ivy Sports Symposium was held at Columbia University.
The Symposium is committed to the development and promotion of young leaders in the sports industry. The student-run conference, which had more than 600 attendees, brings together professionals and those who want to become their peers.
ESPN had three panelists including NFL business analyst Andrew Brandt, senior researcher Paul Carr and executive vice president, Affiliate Sales and Marketing, David Preschlack.
Brandt, whose panel focused on “Athlete Marketing and Representation,” said the Symposium “is now one of the key events for ESPN to have a role in, which shows the diversity in our business.”
Social media was a key component of Brandt’s panel. He stressed the importance of using social media as a tool to “paint an authentic picture of the athlete’s life.” The panel concluded with a discussion of best practices when managing athletes’ financial portfolios.
Carr spoke during the “Sports Analytics” panel. He explained that ESPN stresses that statistical information should be conveyed in ways that are easy for sports fans to understand. If an ESPN anchor can’t explain a stat or graphic in 15 seconds or less, it will never air on the network. continue reading…
