Jeffri Chadiha has been covering Super Bowls every year since the late 1990s, when he reported on the 49ers and Raiders beats for the San Francisco Examiner.
He’s in New Orleans this week contributing to ESPN’s coverage of Super Bowl XLVII. While he considers every Super Bowl assignment a privilege, Chadiha admits that every year it’s a challenge to find unique stories to tell.
“I always believe, especially in today’s media age, that you have to be different in everything you do. You can’t be predictable. You can’t try to follow the pack,” Chadiha says in the above Front & Center podcast.
You’ll see that he and ESPN.com colleague Elizabeth Merrill found fresh ways to tell great stories tied to the NFL’s biggest stage in their Lost Heroes Of The Super Bowl project.
In this Front & Center podcast, Chadiha discusses — among other things — the reporting process during Super Bowl Week; his perspectives on the Harbaugh brothers; and his Hot Read feature for ESPN.com regarding “sideline chaos.”