ESPN is set to unveil a brand new campaign to support the company’s vast array of NFL studio programming, including Sunday NFL Countdown, Monday Night Countdown, Fantasy Football Now, NFL Live, and NFL32.
The 30-second “Brochure” spot in the video above features ESPN commentators as employees at an idyllic beachside retreat which caters to an NFL fan’s every whim. From NFL-themed mud baths to a cabana decorated with Chicago Bears paraphernalia and shrubbery shaped like the New Orleans Saints’ fleur de lis, the resort is true paradise for any fan – serving their needs with insight, expertise, and personality.
The series of six spots were filmed at Trump National Golf Course in Rancho Palos Verdes, Calif., and on the beach in nearby Malibu. Wieden + Kennedy NY was the creative agency for the campaign (and for Monday Night Football‘s “It All Comes Down to Monday Night” campaign which launched earlier this month).
This Los Angeles Times story discussed the campaign on Friday.
Come back to Front Row on Wednesday for behind-the-scenes video and interviews from when the campaign was shot in July.