Fast Break: What’s an Upfront?

Editor’s Note:At this time each year, broadcast and cable networks, including ESPN, unveil their upcoming new shows during the Upfront. It’s a chance to discuss programming and the various kinds of advertising opportunities that exist at each network and across the industry in a relatively short period of time. Some 2,000 decision-makers from around the country will descend upon New York to see what the networks have to share.

Ed Erhardt, President of Customer Marketing and Sales for ESPN, calls it “an opportunity for ESPN to show our best new work and to demonstrate how strong ESPN is as a place for our customers to reach their targets – sports fans.” On the eve of ESPN’s presentation Tuesday morning at the Best Buy Theater in Times Square, Erhardt sat down for our first Front Row podcast to discuss the Upfront process.